Total Visitor Arrivals in 2019 Amounted to 56 MillionA Decline of 14.2% Year on YearThe Hong Kong Tourism Board (HKTB) announced today (15 January 2020) that full-year provisional visitor arrivals in 2019 amounted to 55.9 million. Visitor arrivals in the first half-year of 2019 recorded an increase of 13.9% but the number of visitors started to fall inJuly due to social incidents and the decrease worsened in the following months, leading to a decline of 39.1% in the second half of the year. Full-year arrivals recorded a year-on-year decrease of 14.2%.All source markets recorded a decline of visitors in 2019. The Mainland and short-haul markets recorded a drop of 14.2% and 18.7%, respectively, while long-haul markets and new markets fell 12.7% and13.5%, respectively. Overnight visitors in 2019 also declined by 18.8% to 23.76 million.HKTB Chairman Dr YK Pang said, “Hong Kong’s tourism industry has faced exceptional challenges over the past year, but I have every confidence in our resilience and appeal as a world-class travel destination. The HKTB has already launched promotions in a number ofshort-haul markets, including India, Indonesia, the Philippines, South Korea, and Thailand, and we will soon extend those promotions to other markets such as Japan and long-haulmarkets. Meanwhile, we are working tirelessly on a major global promotion that will rebuild Hong Kong’s tourism image and help our tourism industry recover.”The HKTB rolled out a brand new tactical campaign named “Hong Kong is ON” early last month to promote over 500 attractive offers on a dedicated online platform, covering flights,hotels, dining, retail, attractions, etc. The campaign is being promoted in various marketsto attract visitors to Hong Kong. Since its launch, we have received positive feedback on the campaign. The offers will be constantly updated to encourage spending from both visitorsand locals to benefit different sectors in Hong Kong.
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