HKTB Chairman welcomes the announcement of the in-principle agreement to establish bilateral Hong Kong-Singapore Air Travel BubbleHKTB
gears up across the board to welcomevisitors backDr YK Pang, Chairman of the Hong Kong Tourism Board (HKTB) welcomes the HKSAR Government¡¯s announcement of the in-principle agreement to establish bilateral Air Travel Bubble between Hong Kong and Singapore. Earlier in July, the HKTB¡¯s Singapore Office has launched the ¡°100 Reasons to Miss Hong Kong¡±promotional campaignlocallyto recommence the promotions targeting Singaporean consumers. The initiativehas successfully reachedan audience of 3.5million, measuring up to half of Singapore¡¯s population. Riding on this campaign, the HKTB has launched a second round of promotion this month to further increase Hong Kong¡¯s exposure in Singapore. Also, when the launch date of the Air Travel Bubble is confirmed, the ¡°Open House Hong Kong¡± promotional campaign will be immediately rolled out. Supported by trade partnersin various sectors, ¡°Open House Hong Kong¡±encompasses a collection of competitive tactical offers in airfares and accommodations with a view to attract inbound visitors to Hong Kong. Singapore is one of the major source markets of Hong Kong¡¯s tourismindustry,in 2019, visitor arrivals from the market recorded more than 450,000.Dr Pang said, ¡°The HKSAR Government¡¯s announcement matches well with the HKTB¡¯s launch of a standardised hygiene protocolfor tourism-related sectorswith the Hong Kong Quality Assurance Agency, which was launchedlast week. The protocol preparesthe tourism-related sectors to welcomevisitorsbackwhile bolsteringvisitors¡¯ confidence in travelling to Hong Kong.
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